Hi ,
According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.
So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn’t enough. It’s necessary to use a targeted strategy based on data.
In the latest episode of Value Driven Data Science, I'm joined by Tom Schwab, founder and Chief
Evangelist Officer of Interview Valet, to discuss how Interview Valet uses data to optimise business results in podcast interview marketing.
Some of the things we discuss in this episode include:
- What is podcast interview marketing and how it differs from traditional digital marketing approaches?
- How Tom
uses data to inform podcast guest marketing strategies at Interview Valet.
- The most important metrics for targeting podcast marketing and optimising return on investment.
- What makes a top podcast?
- How Tom's use of data and analytics has evolved over time.
You can
listen to this episode by clicking the button below, or find it on Apple Podcasts, Amazon Music, Spotify or Google Podcasts.
