Hi ,
The idea of targeted marketing is nothing new. Even before the advent of computers and data science, businesses have always tried to optimise their advertising campaigns by tailoring their advertisements to their ideal buyers.
Data science allowed businesses to become more effective at this targeting. However, it was still necessary for businesses to manually create the advertising content they wanted to share with their target buyers. That is, until recently.
In the latest episode of Value Driven Data Science, I'm joined by Hikari Senju, founder
and CEO of Omneky, to discuss how advances in AI technology have made it possible to generate personalised advertising content, optimised to produce the best results, and what that means for content creators.
Highlights include:
- (02:06) How OmneKey works
- (03:29) Personalisation in advertising
- (06:35) The role of human input in AI-generated content
- (10:45) Impact of AI on the advertising industry
- (15:09) Hikari Senju's journey and insights
- (19:53) Technical deep dive into OmneKey
- (25:54) The competitive landscape of AI
- (32:10) The future of content and AI
- (40:26) Conclusion and final thoughts
You can listen to this episode at the link below, or find it on Apple Podcasts, Amazon Music, Spotify or Google Podcasts.
