AI-Generated Advertising and the Future of Content Creation

Published: Wed, 11/06/24

Hi, The idea of targeted marketing is nothing new. Even before the advent of computers and data science, businesses have always tried to optimise…

It's Not Exactly Rocket Science

Published: Sun, 11/03/24

Hi, Being able to build a machine learning model typically takes most data scientists years of study and an advanced degree. As opposed to being able…

Frankenfiction

Published: Wed, 10/30/24

Hi, There's a subset of the horror genre that makes most people ask "Why?" but makes the cold, black hearts of fans (like me) sing. Known as…

The Sexiest Job of the 21st Century?

Published: Sun, 10/27/24

Updated: Sun, 10/27/24

How far would you go for your career? Hi, How far would you be willing to go for your career? Data scientists and software engineers are some of the…

Overcoming the Machine Learning Deployment Challenge

Published: Wed, 10/23/24

Why your ML projects fail and what to do about it Hi, It’s been 12 years since Thomas H Davenport and DJ Patil first declared data science to be “the…

Experiments Are All Around Us

Published: Sun, 10/20/24

You just need to know where to look Hi, When Hungarian doctor Ignaz Semmelweis started working at Vienna General Hospital's maternity clinic in 1846,…

The Power of Empathy

Published: Wed, 10/16/24

The number one data science super power. Hi, One of the greatest superpowers a data scientist can possess is being able to see the world through the…

Why Machine Learning Seems So Much Easier in Textbooks

Published: Sun, 10/13/24

Why do ML te tbook e amples always work so well? Hi, Have you ever noticed that the models built from "standard" datasets in machine learning te…

Leveraging Causal Inference to Drive Business Value in Data Science

Published: Wed, 10/09/24

Techniques for understanding consumer behaviour at scale Hi, For most people, data science is synonymous with machine learning, and many see the role…

3 Tips to Get the Most From ChatGPT

Published: Sun, 10/06/24

How to increase the success rate of your GenAI prompts Hi, Want to get the most from ChatGPT (or Claude, or Gemini, or your GenAI tool of choice)? Use…